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Stereotypes which portray nurses as sexual objects or merely doctors鈥� helpers must be combatted to encourage school leavers to join the profession, according to a study.

The study, designed to combat misconceptions in the nursing profession, surveyed a group of 109 early-career nursing professionals from Australia and New Zealand and asked what keywords, phrases and images they would use in a recruitment poster to encourage school leavers to study nursing.

The top three keywords identified by the surveyed group were 鈥榦pportunity鈥�, 鈥榬ewarding鈥� and 鈥榯ravel鈥� and the three core images they thought positively depicted nursing as a lifelong career were 鈥榗are鈥�, 鈥榦pportunity鈥� and 鈥榯ask, technical, technology and role鈥�.

The research found that, in order to encourage school leavers to consider studying nursing as a preferred career option, the key messages needed to underscore the profession as one in which 鈥榥o two days are ever the same鈥�, a school leaver can 鈥榤ake a difference鈥� and 鈥榞et a job anywhere in the world鈥�.

Dr Anthony Tuckett of UQ School of Nursing, Midwifery and Social Work said there was a need to change long-held and misinformed perceptions about the nursing profession to accurately reflect the career.

鈥淯nfortunately there is a misconception among some school leavers that could be attributed to negative media 鈥� such as the nurse who set fire to an aged-care facility 鈥� and historical clich茅s where nurses were portrayed as sex objects, battleaxes or a doctor鈥檚 right-hand maiden,鈥� Dr Tuckett said.

鈥淭hose who took part in the study recommended highlighting the opportunities, rewarding aspects and travel prospects that a nursing career provides to encourage school leavers to study nursing.

鈥淲e hope these findings shape the way nurse educators and leaders recruit for students in the future,鈥� Dr Tuckett said.

鈥淚t is also necessary to complement this messaging as part of an overall promotional strategy by utilising social media and web-based technology to celebrate and promote exemplary practice, education, research and the achievements of the nursing workforce.鈥�

The study was in Nurse Education Today.

Image credit: 漏stock.adobe.com/au/Antonioguillem