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More than 36% of people with visible and non-visible disabilities feel anxious or frustrated when it comes to visiting the dentist.¹ For instance, individuals with autism spectrum disorder may experience heightened anxiety in unfamiliar environments such as a dental practice, as it disrupts their normal routine. Similarly, a patient with cerebral palsy, who may face motor challenges without intellectual disability, might find it difficult to brush their teeth effectively due to limitations in fine motor coordination.

As a part of its goal to make oral care more accessible to everybody, has launched the Disability Champions Award Programme in Europe, in partnership with the ( iADH). The program aims to make the dentist office experience more inclusive and positive for those with disabilities and their caregivers. It encourages one member of each dental practice to become the personal lead to ensure their practice is committed to be more disability positive聽鈥� because sometimes all it takes is one person to truly make a difference.

By completing the necessary devised by iADH and Oral-B, dental staff聽 across Europe who meet the requirements will earn their Disability Champions award. They receive a badge that can be used within their office or on social media to encourage others to become Disability Champions.

Professor Pedro Diz Dios, President Elect of iADH, said, 鈥淎t the iADH, we are about promoting equitable oral care. However, we often find that dental practitioners have pre-conceived notions of what makes their practice inclusive, accessible and positive for people with disabilities and their caregivers.

鈥淲e want to help dentists rethink how to provide a better service for all and believe that appointing one person in the organisation to become a Disability Champion will help drive the right change forward. The hope is that as many dental practices as possible across Europe take part in the Disability Champions Award Programme and make better oral care for all a reality.鈥�

The program was launched at Oral-B鈥檚 鈥楥hampioning the Perfect Clean for All鈥� global event being held in Amsterdam on 15鈥�16 May.

^{1. The Oral Health & Disability European Study (2022) surveyed 5000 respondents across the UK, France, Germany and Italy.}

Image caption: Leonora Scarpa, Johnny Grasser, Dr Vikas Prinja and Prof. Pedro Diz Dios in conversation at Oral-B鈥檚 鈥楥hampioning the Perfect Clean for All鈥� event in Amsterdam. Photo: Business Wire.