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Antimicrobial Copper builds a healthy market

By ahhb
Sunday, 14 June, 2015




A U.S. company, Olin Brass, is forging a whole new approach to infection control on its Antimicrobial Copper line called CuVerro


Late last year the company behind the CuVerro Antimicrobial Copper infection control line brought a whole new range of products to the huge, once a year Healthcare Design Conference in San Diego, California as part of the 鈥淏etter Care Through Better Design鈥 theme.
keyboardOn top of new designs for IV poles, toggle light switches, door handles, cabinets and other hardware architecture they showed off some world and healthcare industry firsts, including an Antimicrobial Copper 鈥渨and鈥 for controlling bedside and window curtains called 鈥淪afeGrip鈥, a copper clad bug-fighting biro called 鈥淐opperPen鈥, free weights, an automatic door switch, and keyboards and keypads.
cu-and-ss-trial-penOlin launched the CuVerro germ fighting copper brand a few years ago once the U.S. government鈥檚 Environmental Protection Agency (EPA) allowed copper and a broad range of brass and bronze alloys to be called antimicrobial, the first ever material to be able to make such a public health claim.
Olin has since taken a unique, proactive approach to surface led infection control by creating a 鈥榮upplier-to-market鈥 model that allows all sorts of affiliated companies to innovate, develop, manufacture and then market their products as part of the Cu Verro family. It鈥檚 an approach that鈥檚 sparked a lot of creativity and a number of companies have also turned to other specialty firms or designers to help them create distinctive products, not only for healthcare, but a lot more broadly.
Pens, Pads, Wands & Weights
One of those is the 鈥淐entury Copper鈥 pen by A.T. Cross, a manufacturer and marketer of fine writing instruments since 1846, that鈥檚 made from Cu Verro鈥檚 copper alloy bactericidal touch surface. While designed for doctors and other healthcare personnel, the pen鈥檚 already found wider appeal following an announcement by office supplies retail giant, Staples, to carry them in its 1400 U.S. stores.
Another standout has been the involvement of 鈥渉igh end strength training equipment鈥 company Black Iron Strength that鈥檚 developed a fitness product line featuring Cu Verro bactericidal copper gripping surfaces. It recently confirmed a deal with the Los Angeles Kings professional basketball team to supply copper boosted free weights and attachments for their newly renovated training centre.
鈥淥ur objective is to further minimize the exposure of bacteria in our training spaces and having dumbbells with CuVerro copper handles made huge sense in upgrading our equipment,鈥 Matt Price, LA Kings head strength and conditioning coach, said in a media release. 鈥淭he net reduction of the spread of bacteria is our goal as we look to minimize athlete鈥檚 time lost unnecessarily to illness.鈥
Another company pushing the boundary between hospital and home is Operator Interface Technology (OIT), which has brought out a new range of electronic keyboards and keypads with the CuVerro touch surface technology. OIT, a leader in the development of rugged keyboards and keypads in kiosks, ATMs and other commercial areas, is hoping the new line will open doors in the healthcare industry.
And with good reason. A recent survey by the International Copper Association showed that nearly 20 percent of infection control experts ranked computer keyboards among one of the highest-risk surfaces for the spread of germs. The company has also added Cu Verro surfaces to its entry door keypads that have found a ready market in hospitals and any other public access points where continuous bactericidal action is desirable.
鈥淥f all the devices you鈥檒l find in today鈥檚 clinical environment, the keyboard may be one of the hardest to clean effectively,鈥 an OIT spokesperson said. 鈥淢any claim to be 鈥榳ashable,鈥 but the reality is, these products deliver no proactive bactericidal action between cleanings.鈥
You can see the full range of CuVerro products atFor a full outline on Antimicrobial Copper go toAnd for quick social media alerts follow Cu+ on:
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